Jetcost web

• Low awareness of the metasearch model: the purchase completes on the partner site, not on Jetcost.
• The search flow must carry everything needed to complete the purchase elsewhere, but business constraints (advertising) limit the available space.
• The site covers 40+ domains, with local translations and currencies: the layout has to hold in any viewport, mobile above all, without breaking.

• Refreshed colour palette and brand identity.
• Improved readability and accessibility.
• Redesigned the core components: search form and internal suggester, itinerary card, filters.
• Introduced a detail page for some markets, with extra information such as baggage and virtual interlining.
• Improved the SEO pages.
• Ad-hoc features: nearby-dates search, promobox.
• Redesigned the click-out screen towards the partner site.

I ran unmoderated usability tests and interviews with dscout to understand travel users better. I analysed session recordings and completed tasks to steer design decisions, from reviewing the existing flow to evaluating new features.

• Reduced flight search from a four-step form with explanations to a single, immediate search block.
• Replaced the yellow banner with a blue hero, enriched with a cloud illustration.
• Moved destinations from an editorial list to a grid of cards with image, city and country.
• Updated the brand identity: colours, type and spacing more consistent with the rest of the product.

I built a shared design system for Jetcost: buttons, forms and search modules, cards, plus a colour palette and type aligned to the brand guidelines. Every component is documented with its variants and states. The system holds visual consistency across 40+ domains, cuts maintenance work and speeds up shipping new features.

I designed modular email templates for different use cases: welcome for new users, destination inspiration, price alerts with alternative dates.

Every template shares the same base structure and adapts to the specific campaign content. Less production time per send, a consistent brand across every channel.